The obvious answer for you is YES. Let’s look into WHY a web site would benefit you:
Setting up a web site is both easy and hard. I recommend the following steps/setup:
If you have a website with your own domain (such as goingto11.net ), you should also have the ability to create a number of email addresses within that domain. If you can, then a good practice is to make sure you have at least a personal email address for each person in your business, and also a few ‘general’ email addresses. If you are the only one that would need an email address, then you can at the minimum set up an email address for yourself, such firstname.lastname@example.org . If you are currently using an email address for business purposes that is NOT part of your business name, ask yourself the following :
Which appears more polished and professional – an email address like email@example.com, or firstname.lastname@example.org?
In most cases,the business email address is more professional. And it is very easy to set one up, and still use your personal, or favorite email address. You can create the ‘professional’ email address, and have it forward all mail to your personal email address. So a supplier or potential client sends email to to email@example.com , and you can receive it on your gmail account.
Even if you are a small shop, you can look bigger, and also prepare for when you are bigger. For example, consider setting up the following email accounts:
You can then set up your email to forward all of these to your email address, or split it up between other employees ate your business. With role-based names, you will never have to change them – only change the final recipient.
Most hosting services allow you to set up unlimited email accounts for your domain. Use that to your advantage.
Google Analytics provides amazingly detailed information about your web site, which in many ways is superior to your typical web log analyzer. It has an easy user interface, and you can also easily share the information with others in your company.
After an initial setup, you are up and running!
Typically when you have a web site, you have a Cpanel with your hosting provider. With the control panel, you have access to web log analyzers, which list visitors, pages visited, data downloaded, etc. This is valuable data to see for your web site. These tools read the log files on your web site’s server. However, it is not easy to share the data with other people.
Google analytics is a similar type of tool, with many advanced features, which make it well worth setting up for your sites. The advantage of using Google Analytics over the provided web statistics in your hosting package is that it has much more detailed information. It does not rely on your web server’s log file.
So how does it know anything about your web site’s statistics without reading the web log?
It collects its own data for each page with a code snippet that talks to Google, and is unique for each site. The hard part about using Google Analytics is the initial setup, which entails:
I have two features that I like the most:
The visitor flow is a graphic map of all your visitors paths they take through your web site. Here is a image of a few days analytics for one of the sites I manage. It lists the pages on which users came to the site, and where they went after that. In this image you can see that the majority of the visits were coming in through the home page, and then moving to a directory listing, which is the intended typical flow. This is just the tip of the Google iceberg. It is well worth exploring.